Why we built Relate - The future of design tools

About Relate

A story of design tools and the future of software


If you're a designer, you're probably like us, spending most of your days pushing pixels and creating in image-based design tools, struggling with the inconsistency across design and development environments, passing over files through multiple iterations to try almost hopelessly to reach some semblance of what it is you initially envisioned.

Paradoxically, The products we create are evolving, yet the tools we use to design them didn't change in over three decades.


These existing tools keep us in a fixed, stagnant canvas; the form overshadows the content while we are designing for an open, unlimited medium.

We've evolved excessively in design, yet the tools and processes we have are archaic, defunct, and lean too heavily on print. We're trying to make this broken process work, and it requires too much manual effort and documentation. If that's not bad enough, by the end of the day, designers don't have enough impact on the actual product.

Have you ever stopped to think - this could all be so different? Why are all of us designing complex component systems in static design tools and, even worse, handing them off instead of building the real thing ourselves?

We at Relate, aim to remove the handoff gap that enforces designers and developers to work in different environments. The next generation of design tools is coming, and we've imagined a future where designers and developers work harmoniously to create beautiful, functional digital products.

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