A story of design tools and the future of the web

The web is an open, unlimited medium. Is that really true? 

If you're a designer, you're probably like us, spending most of your days pushing pixels and creating in image-based design tools, struggling with the inconsistency across design and development environments, passing over files through multiple iterations to try almost hopelessly to reach some semblance of what it is you initially envisioned.

Paradoxically, The products we create are evolving, yet the tools we use to design them didn't change in over three decades. These existing tools keep us in a fixed, stagnant canvas, the form overshadows the function.

Even more paradoxically, the more we are evolving the more it became complex to create for the web, while ancient design tools such as Flash were doing a better job at bringing designers to the web medium.

Modern design tools are focusing on ideation, only simulating the functionality of the final product. Website builders are "simple" yet not flexible enough, enforces their paradigms, and limit the medium's possibilities. And - They are vendor-locked.
While custom solution such as WordPress is flexible, they are not simple enough and requires even more resources.

We've evolved excessively in design, yet the tools and processes we have are archaic, defunct, and lean too heavily on print. We're trying to make this broken process work, and it requires too much manual effort and documentation. If that's not bad enough, by the end of the day, designers don't have enough impact on the actual product.

Have you ever stopped to think - this could all be so different? Why are all of us designing complex component systems in static design tools and, even worse, handing them off instead of building the real thing ourselves?

We at Rainbow, aim to remove the gaps. The next generation of design tools is coming, and we've imagined a future where creators work harmoniously to create beautiful, functional digital products. Together, at the actual medium.

Breathing design, technology, and online businesses, we teamed up to make the web accessible to anyone.

"The first web browser was also an editor. The idea being that not only could everyone read content on the web, but they could also help create it. It was to be a collaborative space for everyone."

Sir Tim Berners-Lee ↗